About Us

Limo transition


Insurance Professionals is an independent insurance agency that was started in 2006 when Bruce Kniefel and JoEllen Schneider decided to join forces as individual health and group benefits insurance brokers. We have since added a property and casualty division, making us one of the few agencies in Boise, Idaho offering all lines of insurance.
As an independent insurance agency, we do not work for an insurance carrier. Instead, we work for you. Insurance Professionals shops the major carriers to find the best product and best price to protect your assets.
We are a team of specialists who can tailor insurance solutions to fit your personal and business needs. From the cradle to the grave, from your first car to your booming business, we are there for you. Price, product, and service will always be our top objectives for you.

Meet Our Team of Brokers

Bruce Kniefel
Bruce Kniefel was born in Caldwell, Idaho in 1958.  He grew up in Payette and still has strong roots in that small-town community.  He’s an enthusiastic supporter of the Boise Rescue Mission, 4-H and FFA Clubs.
Bruce married his sweetheart, Connie Harris, in 1980, and they have three awesome kids who are grown and thriving.  His grand daughter is keeping Bruce busy these days and has him wrapped around her finger.  Bruce enjoys taking clients, friends, and their families hunting and fishing.
Bruce began his professional insurance career in 1988 and he is a principal broker for Insurance Professionals/Kniefel Insurance Services.   Bruce is involved in Idaho Estate Planning and the National Association of Insurance and Financial Advisors.  Life insurance, disability income insurance, and annuities are his specialties.  Service and product options are his strengths.
“My recommendations are conservative and must fit your needs.  Let’s talk about income tax free planning.  I want to know what keeps you up at night!” - Bruce Kniefel

JoEllen Schneider
JoEllen is a benefit consultant and principal broker of Insurance Professionals, Inc. of Boise, ID. JoEllen specializes in employer medical, dental, vision, life and disability benefit plans – both employer paid & voluntary. She has developed and managed over 200 small employer benefit plans in the fully insured market. JoEllen acts as an extension of your HR team, providing compliance guidance for COBRA, FMLA, USERRA, HIPAA, E-Security, FSA’s, HSA’s and HRA’s, understanding that small employers don’t always have the time or resources to understand the complexities of compliance issues. JoEllen is a member of the National Association of Insurance & Financial Advisors and Idaho Health Underwriter’s Association. She is a past president of Business Networking International, and is Past President of Treasure Valley Association of Health Underwriters.  She has been a licensed health and life insurance broker in Idaho since 1994 and in 2007 added her property and casualty designations to her Idaho insurance license.
Originally from Minnesota, JoEllen holds a BA in Business Management from Augustana College where she played intercollegiate basketball. She is an avid gardener and enjoys cooking with the bounty from her garden. She enjoys exploring the great Idaho outdoors with her husband, Nick.
Lew Chumich
Lew is a successful agent/benefit consultant with broad experience working with small to midsize businesses.  He helps his clients develop long-term innovative strategies and solutions, which helps them, get to where they want to be.  Developing trust, strong relationships, and genuinely caring about his clients is important to Lew and he works hard to bring value to each relationship. Prior to entering the insurance industry, Lew was an assistant football coach on the collegiate level, with coaching stints at both University of Idaho and Boise State University.  Lew and his wife Betsy have three grown children.  He is also a graduate of San Diego State University. 
Jenna insurance pros

Jenna Fadel Scott

208-395-1132 Ext 7

Jenna Fadel has been with Insurance Professionals since 2011 and specializes in Employee Benefits and Medicare. Her attention to detail and love for people will make your insurance experience exceptional and enjoyable. She knows how valuable your time is.

Jenna grew up in Weiser, Idaho. She is mother of two active boys, and she enjoys hunting, fishing, good food and running with her goldendoodle, Ruby.
“I want to set you up for success, and that starts with making an informed decision about your health coverage.”-Jenna Fadel Scott
Stephanie Hartruft
Stephanie Hartruft joined Insurance Pros in 2016 and is licensed as a life and health insurance broker. She gives outstanding customer care to our individual and group benefit clients.
Stephanie is married to Idaho native Eric Hartruft and they have three beautiful children. She is active in her community where she spent eight years volunteering with Mothers of Pre Schoolers (MOPS) and coached competitive soccer here in the Treasure Valley.
Stephanie is a native of Southern California. She played collegiate soccer for Cuesta College in San Luis Obispo and then transferred to Cal Poly where she majored in Business. Stephanie worked her way through college as a medical assistant and adds a wealth of medical knowledge to our Insurance Pros team.
Matthew Kniefel